A mood board is used to convey brand values and cultural concepts when words alone may fail. It is a kind of collage of images and text demonstrating general look and insight of a project. Compiling online mood board in Deskle not only can become the source of inspiration but also effectively save time and effort and seamlessly incorporate into the creative process.
Inspiration boards are helpful in creating corporate identity, application, website, marketing campaign, interior plan, artwork and in dozens of other cases. They allow demonstrating tangible evidence of research stage, ensuring that designer, company principals, stakeholders or clients have a clear direction and understand brand vision from the very outset. Below there are some ideas on what to include into your mood board.
Begin from easy stuff. If you already have a logo, put it in to anchor your composition. Include other existing visual elements from
Present concepts in a figural sense to create a visual metaphor. Take pictures of empowering things around you and add them too. Photos will definition, mood, cropping, palette, lighting. If they contain people, we look who they are and what feelings they are expressing. Simply add a Mood Board template in Deskle online workspace, and drag and drop images. You can even include gif or YouTube video to show a possible contribution of motion and animation into your piece.
Theme and typography
Fonts and type styles can also express a certain mood. Remember to include various weights of a font.
Being a piece of visual communication,
And here are some tips on how to succeed with your mood board.
Now that you have the raw content collected on our mood board – time to narrow down your choices and weed out the items which do not match. Visual pieces should both appeal to your audience and describe your brand. Don’tinclude anything just because you like it – every time stick to communicate your theme to your target demographic.
Sometimes it is useful to have more than one take, e. g. to play around with linearity and tinctures. Deskle online collaboration tool allows creating several mood boards, and they all are infinite.
Get holistic picture
While arranging the selected things, seek for the balance of imagery –try not to overload your mood board with senses, yet give audience
Share and request feedback
Deskle is a team collaboration tool, this means that your beautiful
If you are supposed
Some teams have even integrated Deskle mood boards as a mid-project step into their approval process. They kick-start a conversation about what is working, and what is not quite right. Once a mood board is given a green lightby the customer or stakeholder,