Mood Boards: the Best Way to Seek Inspiration in Everyday Routine

A mood board is used to convey brand values and cultural concepts when words alone may fail. It is a kind of collage of images and text demonstrating general look and insight of a project. Compiling online mood board in Deskle not only can become the source of inspiration but also effectively save time and effort and seamlessly incorporate into the creative process.

Inspiration boards are helpful in creating corporate identity, application, website, marketing campaign, interior plan, artwork and in dozens of other cases. They allow demonstrating tangible evidence of research stage, ensuring that designer, company principals, stakeholders or clients have a clear direction and understand brand vision from the very outset. Below there are some ideas on what to include into your mood board.

Visual library

Begin from easy stuff. If you already have a logo, put it in to anchor your composition. Include other existing visual elements from brand book. Next, consider trendy images, vintage illustrations, famous artworks, free clip-arts matching your keywords, classic photographs, print ads, magazine articles. There are many amazing free and freemium sources in web to collect the inspiring pictures reflecting your values. What emotions should they convey: valiance, firmness, leadership, tranquillity, plainness or sophistication,friskiness or seriousness, vividness or calm?

Present concepts in a figural sense to create a visual metaphor. Take pictures of empowering things around you and add them too. Photos will definition, mood, cropping, palette, lighting. If they contain people, we look who they are and what feelings they are expressing. Simply add a Mood Board template in Deskle online workspace, and drag and drop images. You can even include gif or YouTube video to show a possible contribution of motion and animation into your piece.

Theme and typography

Consider the colours conveying the emotions of your brand: cool or warm, dilute, bold or eye-popping? Many designers pick palette directly from the images and photos added to the board.

Fonts and type styles can also express a certain mood. Remember to include various weights of a font.

Textures, patterns and shapes may provoke interesting messages. For example, organic smooth shapes reflect serenity and calmness, while colors patterns – energy and motion. Lower-case script font looks intimate, informal and relaxed, while serif font looks official and business-like.


Being a piece of visual communication, mood board is going to need some explanation before it makes sense to other people involved. Add short notes in Deskle about why you’ve chosen certain elements to keep everything and everyone in context. Single big bold word and meaningful quotes may be just what is needed to finalize your brand identity. Even before picking images, it makes sense to place some positioning statements, values, taglines on a mood board in order to keep your team on track.

And here are some tips on how to succeed with your mood board.

Stay consistent

Now that you have the raw content collected on our mood board – time to narrow down your choices and weed out the items which do not match. Visual pieces should both appeal to your audience and describe your brand. Don’tinclude anything just because you like it – every time stick to communicate your theme to your target demographic.

Sometimes it is useful to have more than one take, e. g. to play around with linearity and tinctures. Deskle online collaboration tool allows creating several mood boards, and they all are infinite.

Get holistic picture

While arranging the selected things, seek for the balance of imagery –try not to overload your mood board with senses, yet give audience an adequate guidance. Think about the composition, scale and ranking. Size can indicate importance: larger images – for the key themes, smaller ones – to support the message. Resize and move them in Deskle in one click-and-drag without loss of quality. Place related things side by side. Finally, as we mentioned, Deskleallows adding notes and comments to explain your thinking.

Share and request feedback

Deskle is a team collaboration tool, this means that your beautiful moodboard will be shareable. Invite people to view, comment or edit your mood board using the Share menu, or create the invite link (also from this menu) to show a read-only version. Good idea is testing-out the mood board on somoene unfamiliar to your project.

If you are supposed present your mood board on the projection screen during the physical meeting, make an effort to be present when the stakeholders or audience see it for the first time. Opportunity to back up your ideas in person can be an asset.

Some teams have even integrated Deskle mood boards as a mid-project step into their approval process. They kick-start a conversation about what is working, and what is not quite right. Once a mood board is given a green lightby the customer or stakeholder, team moves ahead. Such arrangement can save time and money if a misunderstanding happens further down the road.

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